Privacy Policy

Last updated: 9th November 2026. At The Horse's Voice, we are committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains what information we collect, how we use it, and your rights under UK data protection law.

Who We Are

The Horse's Voice is operated by Keren Morris.

If you have any questions about this Privacy Policy or how your information is used, please contact:

Email: hq@THV.thehorsesvoice.com

Website: www.THV.thehorsesvoice.com

What Information We Collect

Depending on how you interact with us, we may collect:

  • Your name

  • Email address

  • Telephone number

  • Information you provide through enquiry forms

  • Information about your horse (where relevant to consultations or case studies)

  • Photographs or videos you choose to submit

  • Technical information such as IP address, browser type and website usage through cookies and analytics

How We Use Your Information

We only collect information that is necessary to:

  • Respond to your enquiries

  • Provide consultations or other requested services

  • Process bookings and payments

  • Contact you regarding your enquiry or booking

  • Improve our website and services

  • Send newsletters or updates if you have chosen to receive them

  • Administer case study applications

We will never sell your personal information to third parties.

Legal Basis for Processing

Under UK GDPR, we process your information because:

  • You have given your consent.

  • It is necessary to fulfil a contract (for example, providing a consultation).

  • We have a legitimate interest in operating and improving our services.

  • We are required to comply with legal obligations.

Case Study Applications

If you apply to become a case study, the information you provide will be used solely to assess your application and, if selected, to support your case.

What information we collect

We may collect your name, contact details, information about you and your horse, your reasons for applying, and your preferences regarding feedback and case-study participation.

How we use your information

We use this information to assess applications, contact applicants, arrange sessions and manage participation in the THV case study project.

If you are selected, we may also use relevant information to document and understand your experience. Photographs, recordings, testimonials and other material will only be shared publicly in accordance with the specific permissions agreed with you.

Who we share information with

Your information may be stored or processed by service providers we use to operate our application form and communications, such as Tally and our website/email provider (Squarespace). We do not sell your personal information.

How long we keep your information

We keep application information only for as long as necessary for the purposes explained in this policy, taking account of whether you are selected, any follow-up required and applicable legal obligations. We will discuss this with you and obtain your preference and permission if you are selected.

Your rights

You can contact us at any time to request the deletion of your personal information or to withdraw consent where we rely on your consent to use it. We will consider your request in accordance with applicable data-protection law.

If you have participated in a case study and later withdraw permission for us to use your photographs, recordings or story, we will discuss your request with you and take appropriate steps regarding material under our control. Although we can remove material from platforms we control where appropriate, we cannot guarantee the removal of copies that others may already have downloaded or shared.

We may need to retain certain information where required by law or where another lawful basis or legal exception applies. If we cannot fulfil a request in full, we will explain why.

You also have the right to raise concerns with the UK Information Commissioner's Office (ICO).

Updates

We may update this policy when our data-handling practices change. The latest version will be made available at this page.

Horse Communication and Consultations

Information shared during consultations is treated respectfully and confidentially.

It will only be shared with others where you have given permission or where required by law.

How Long We Keep Information

We retain personal information only for as long as necessary to provide our services, comply with legal obligations and maintain appropriate business records.

Your Rights

Under UK GDPR you have the right to:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion of your information (where legally possible)

  • Restrict or object to processing

  • Withdraw consent where processing is based on consent

  • Request a copy of your information

To exercise any of these rights, please contact us using the details above.

Cookies

Our website uses cookies to improve your browsing experience and understand how visitors use our website.

You can manage or disable cookies through your browser settings.

Third-Party Services

Our website may contain links to third-party websites including:

  • YouTube

  • THV Saddling

  • Amazon (for the THV Book)

We are not responsible for the privacy practices of external websites.

Website Hosting

Our website is hosted by Squarespace.

Squarespace may process certain technical information on our behalf in accordance with their own Privacy Policy.

Changes to this Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated revision date.

A final note…

We understand that many of the stories shared with us are deeply personal. We treat all information with care, sensitivity and respect, and will never publish or share your story without your knowledge and agreement.

Website Terms of Use

By using this website you agree to these Terms of Use.

Intellectual Property

All text, images, videos, logos and other content on this website remain the property of Keren Morris and The Horse's Voice unless otherwise stated.

Content may not be copied, reproduced or distributed without prior written permission.

Information

The information on this website is provided for general educational purposes only.

While every effort is made to ensure accuracy, we cannot guarantee that all information is complete, current or suitable for every situation.

Horse Welfare

Information provided on this website, including articles, videos and educational resources, should not be regarded as veterinary advice or a substitute for professional diagnosis or treatment.

Owners remain responsible for seeking appropriate veterinary care whenever necessary.

External Links

This website contains links to third-party websites.

We are not responsible for their content or privacy practices.

Limitation of Liability

Use of this website is entirely at your own risk.

To the fullest extent permitted by law, The Horse's Voice accepts no liability for loss or damage arising from reliance on information provided through this website.

Governing Law

These Terms are governed by the laws of England and Wales.